In
The Elements of Journalism
Kovach and Rosenstiel call it the "Awareness Instinct," that basic
human drive to know something about what's going on beyond our direct
experience. Sure, the gold standard for journalists is to give people
the information they need to make the decisions that are important to
themselves, their families, and their society, but in our attention
starved culture can we settle for something less grandios? Where deep
understanding and time-consuming sensemaking of an issue can't be
achieved there is still awareness; a recognition of the issue. And this
awareness facilitates the human need to build common ground and
community by allowing us to talk about news events with others. That
is, common ground around a shared awareness of news allows us to build
social connections with others in the community, to relate to others
through a shared understanding. So, while some may think that merely
being aware of a news event is paltry in comparison to really deeply
understanding it, it does indeed carry with it great value. How do we
enable awareness for news information?
Storytelling is one way to take information and make it interesting,
relevant, and engaging to an audience. A way to make the significant
matter to people. A way to raise awareness for a deeper issue by
telling a good story. Another approach is to take raw data or
information and to make it engaging through interaction. Games,
information visualization, and other interactive data driven
applications fit into this latter area. In this sense, the journalism
of awareness can fully embrace new media as a vector for raising
awareness for issues in the news, even if this new media falls short of
that gold standard of journalism.
Here are some examples of what I mean by the Journalism of Awareness: